August 24, 2011


What's in an opinion

Here’s a good read on how companies go about surveys in an inefficient way. If you ask me, surveys should be short and come with a reward (i.e. 10% off next purchase).

17 notes
See Post tags #Marketing #business #surveys #research #market research

Keep 'em coming back for more.

A very interesting read on why it is so important for businesses to turn one-time-only customers into life-long customers.

30 notes
See Post tags #Marketing #Business #Market Research #Customers #Profit #Growth #Millward Brown

September 7, 2011


This might just be the most effective way to fill a vacancy.

This might just be the most effective way to fill a vacancy.

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See Post tags #Marketing #market research #advertising #job search #employment #vacancy

September 21, 2011


Oh Martin, there you go again...

My copy of Brandwashed is on its way; cannot wait to delve into more of Lindstrom’s insights. 


See Post tags #Marketing #Advertising #Market Research #Consumer Behavior #Martin Lindstrom #Brandwashed

February 17, 2012


They've got their eyes on you

If you’re a research geek like me, you will definitely want to give this article some time. From a business perspective, this is very interesting. From a consumer standpoint, it’s a little bit freaky. 


See Post tags #Forbes #Target #Stats #statistics #Data #consumer behavior #shopping #Business #marketing #market research